Welcome to Ateljee!

At Ateljee, we are truly passionate about women - inspired daily by the powerful, diverse, and fiercely individual women of our beloved country, South Africa.

We believe in celebrating individuality and encouraging women to embrace their unique sense of style. When women are empowered to express themselves freely - within a community that honours self-expression - they flourish! And when they flourish, they inspire others to do the same. Over time, we believe this creates something truly special: a movement of role models for authenticity, confidence, and creativity.

We also believe that women celebrated for their individuality become catalysts for positive change - uplifting those around them through empowerment, connection, and a deeper kind of beauty that goes far beyond aesthetics.

To support this, we offer a mindfully curated collection of textures, tones, and silhouettes designed to help modern women feel confident, comfortable, and seen.

Together with my husband, who manages our operations and finance, we focus on small-batch ranges handcrafted locally, complemented by curated international finds - always made with care and intention.

As part of our growing vision, we are also committed to becoming more fashion responsible. This means exploring better ways of working - from fabric selection to design to production - in order to tread more lightly and thoughtfully. We are constantly learning, and committed to evolving our processes to be kinder to people and the planet.

Alongside our incredible team, we remain dedicated to authenticity in all that we do. We hope you feel the love and care in every piece — and that what we’ve created brings you joy, connection, and inspiration.