Nova Bags
Modern Hands-free essential
Your ultimate leisure companion. Crafted in durable sporty polyester with 3 zipped compartments and a fully lined interior, this bag is designed to keep up with your every move.
From the gym to running errands (and everything in between), the Nova Crossbody makes life lighter, easier, and hands-free
Silky Square Scarves
Confident & modern
Delight in the season with Ateljee’s exclusive Silky Square Scarves.
Versatile and chic, this signature design can be worn as a headscarf, necktie, belt, wrist tie, or bag accessory – the perfect statement for effortless style.
Urban Wild
CASUAL ATTITUDE
Where rugged denim meets the boldness of animal print, Urban Wild is built for the woman who moves through her day with confidence and ease. This is a story of function meeting style: versatile denim provides durability and longevity, while the playful animal print adds an unexpected edge to everyday dressing.
Designed for casual moments that call for a touch of attitude, from city strolls to weekend catch-ups, this look combines practicality with personality. It’s effortless, wearable, and unapologetically confident – a modern utility story that doesn’t compromise on style.
Urban Wild is for those who want their wardrobe to work as hard as they do, without ever losing a sense of fun.
Caprivi Spirit
Modern silhouettes
Inspired by the vibrant heart of Africa, our Caprivi print celebrates rich ethnic heritage with a contemporary twist. Each pattern draws on the textures, colors, and rhythms of the Caprivi region, blending traditional motifs with modern silhouettes to create a look that is both rooted and boundary-pushing.
Caprivi Spirit is for the woman who embraces culture, color, and confidence. It’s perfect for lively gatherings, spirited celebrations, or simply making every day feel like a statement. With this print, tradition meets today, creating pieces that are playful, bold, and unmistakably African.
Wear it, move in it, celebrate it – Caprivi Spirit is more than a print; it’s an attitude.
Riviera Rays
EFFORTLESS SPRING STYLE
Built around classic striped shirts in citrus shades of orange and yellow, this story captures the carefree energy of a holiday by the coast. The vibrant stripes are balanced with laid-back neutrals, creating a relaxed yet polished palette perfect for long lunches, sunset strolls, and seaside escapes.
For a weekend twist, these shirts pair effortlessly back to denim – adding a casual, versatile edge that transitions seamlessly from beachside brunches to city strolls, keeping your look polished yet relaxed.
Whether it’s a casual brunch, a stroll along the promenade, or drinks with friends as the sun dips low, Riviera Rays brings a touch of effortless sophistication to every moment.
Forest Line
SPRING COLLECTION
Step into nature with a touch of jungle, where earthy tones and vibrant animal accents come together to create a layered, statement-making wardrobe. This look draws inspiration from the depths of lush forests, blending a signature forest line print with subtle yet striking animal details.
Designed to be mixed, matched, and layered, Jungle Forest celebrates the untamed beauty of nature while offering versatility and depth in every outfit. Rich greens, warm browns, and sun-dappled neutrals echo the textures and hues of the jungle, while playful animal accents add an unexpected edge.
LOCAL MATTERS.
Supporting the future of local design
As a small business, we are deeply committed to local craftsmanship - and our garment range is no exception. 95% of our clothing offering is proudly made in South Africa, created in collaboration with talented makers, pattern cutters, and seamstresses whose skills and dedication bring each design to life. From the first sketch to the final stitch, our garments carry the hands, heart, and stories of local artisans. It’s not always the easy route, but when a beautifully made piece comes off the line, we’re reminded of why we choose local - for the people, for the pride, and for the future of fashion and design in our country. When you wear our pieces, you’re wearing more than a garment - you’re wearing purpose, community, and a celebration of South African skill. Your support keeps local jobs alive and the spirit of homegrown craftsmanship thriving.
SHOP SPRING ESSENTIALS
YOUR FAVOURITE SPRING ACCESSORY
Let customers speak for us
Just love my pants. Please bring them out in other colours.
Absolutely love my bag. This is my second one in another colour. Might even buy another different colour 🤔
Love the tailored fit around my waist and perfect cut of the fabric. This pants is going to be a firm favourite in summer!
I love this skirt and have it in different colours. Love the pockets. You do need to size up ;)
This was a gift, and my friend loved it, particularly the bright neon trim!
